According to iResearch's latest report, Tuniu, Ctrip and LY.com were the top 3 Chinese travel websites, with a market share of 19.4%, 19.2% and 10% respectively.
Below is a list of top Chinese online travel platforms:
Ctrip is a leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. The company bridges the gap between independent travelers and travel suppliers by helping travelers plan and book trips while helping travel suppliers, such as hotels and airlines, improve the efficiency of their marketing and distribution channels. The company has achieved a leading position. (Source: ctrip.com)
Via its website and mobile applications, Qunar.com organizes enormous travel information and provides instant and thorough searches of flights, hotels, travel packages, group-buying deals and other travel-related information to travelers, helping them find travel products of great value, and travel information that best matches their needs, all by its intelligent and avant-garde technology. (Source: Qunar.com)
Qunar merged with Ctrip in 2015.
Alitrip (also called Fliggy) is dedicated to building the largest Chinese Online-Travel-Service platform. It is owned by Alibaba.
Tuniu is a leading online leisure travel company in China that offers a large selection of packaged tours, including organized and self-guided tours, as well as travel-related services for leisure travelers through its website tuniu.com and mobile platform. (Source: Tuniu LinkedIn)
Mafengwo is a leading online travel platform in China that creates useful resources and provides booking services for independent travelers.
Elong is an online travel platform providing travel services such as booking flights, hotels and tours.
LY.com is an online travel platform providing travel services such as booking flights, hotels and tours.
Chinese e-commerce site, Tmall (owned by Alibaba), has come up with a list of hot brands based on consumer demand and market needs in China. These are the brands that Tmall would like to have on its platform. We've included links to the lists below.
Women's Clothing/Accessories: http://bit.ly/2vCkk2F
Men's Clothing: http://bit.ly/2vrFG2n
Baby & Nursery
Milk powder: http://bit.ly/2wh4aZI
Bathing and Changing/Feeding/Pushchair: http://bit.ly/2vBLjeR & http://bit.ly/2hycJfA
Maternity Clothes/ Products/ Nutrition: http://bit.ly/2wuMCbV
Baby/children Clothing: http://bit.ly/2vBKUJg
Beauty Products: http://bit.ly/2vzT5Fg
Coffee/Cereal/Instant Hot Drinks: http://bit.ly/2udPfC7
Imported Liqueur: http://bit.ly/2udmhSV
Beer: click on the category below western alcohol
Wine: click on the category below beer
MP3/MP4/iPod/Recording Pen: http://bit.ly/2udykj1
Computer Accessories: http://bit.ly/2utLxQ1
Mobile Phones: http://bit.ly/2uue6gk
Jewellery & Accessories
Jewellery: http://bit.ly/2vC2AEO ; http://bit.ly/2v6GicM
Daily necessities: http://bit.ly/2whCN1x
Pet Products: http://bit.ly/2whfaX4
Kitchen Products: http://bit.ly/2v8xUbe
Men's Shoes: http://bit.ly/2wv1WVW
Women's Shoes: http://bit.ly/2hxfCNq
Suitcases/ Bags: http://bit.ly/2v8KUxg
Nutrition Products: http://bit.ly/2wuI45
Ranking of makeup brands on Chinese search engine, Baidu, as of Aug 6, 2017.
It's not hard to find examples of brand imitations in China. But imagine finding a flagship online store with brand design that's uncannily similar to yours.
Dr. Betta (www.betta.co.jp) Baby Bottles (by Zoom-T Co., Ltd.) are popular among Chinese mothers who are actively looking for high quality and safe baby products. Even though it doesn’t have a flagship store on Taobao/Tmall (Alibaba’s online e-commerce platform), a Betta flagship store appeared on Taobao/Tmall with uncannily similar brand style, which led consumers to believe that it’s associated with the famous Japanese company. In response, the Japanese company had to release an official statement to disassociate itself from the flagship store on the Chinese e-commerce platform.
This is an example of how important it is for foreign brands to keep a close eye on their presence in China so as to protect their brand reputation and intellectual property. This applies to both brands with or without a marketing plan in China. It is always wise to run a quick check on Baidu, WeChat, Weibo, QQ and e-commerce platforms to make sure there are no misrepresentations or confusions about your brand identity in China.
We've checked several English websites that claim to tell you if your website works in China but none seemed to provide an accurate answer.
Here's a more accurate way to see if your website is blocked in China:
http://ce.cloud.360.cn/ is a website that checks your website loading speed in different parts of mainland China and also Hong Kong and Taiwan. If your website loads in Hong Kong and Taiwan but not in other parts of China then it means that your website is blocked in China. Hong Kong and Taiwan have different internet rules from mainland China.
Example: A quick check of google.com revealed that it only loads in Hong Kong (香港) and Taiwan (台湾). The green colour means the website works in those areas (fast loading speed). The red colour means that the website doesn't load in those areas.
快 means fast loading speed
慢 means slow loading speed, usually it means the website doesn't load in those areas.
A quick check of baidu.com reveals that it's available in most areas of mainland China. The grey regions are not supported by http://ce.cloud.360.cn hence there are no statistics in those areas.
Below is a quick test of a random foreign website. When we were travelling in Shanghai and Guangdong, this website worked perfectly fine. If the map shows that the website loads in two or more provinces in mainland China (except Taiwan and Hong Kong) then it usually means the website is available in most areas of China.
We hope this is useful and please feel free to get in touch if you have any questions!
If I were only allowed to have one app, I would pick WeChat for sure. Besides basic instant messaging functions, you can also use WeChat to send money to your friends, chat with strangers nearby or who are shaking their phones at the same time as you, check friends' updates, shop online, play games, pay online and offline, and use services provided by other businesses, for example, order takeaway, book a flight or rent a car by launching mini programs within the app.
Most individual users are using a personal account. Those who are famous or running a business/organisation can choose to set up an official account.
According to WeChat's official website:
Official accounts fall into subscription accounts and service accounts.
Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.
Intended audience: individuals, media, enterprises, government, or other organizations.
Service accounts: provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.
Intended audience: media, enterprises, government, or other organizations.
Q: What are the differences between subscription accounts and service accounts?
Q: What materials are required to register different types of official accounts?
QQ is WeChat's elder brother. QQ is basically an instant messaging app. Qzone is QQ's social media arm. QQ is very popular among the age group of 10-19. It has a lot more decorative and entertainment functions than WeChat. For example, QQ supports animated selfie filters, personalised avatars and photo retouching. A typical user may decorate their Qzone, check the number of visitors, play online games, read online books, follow interesting groups/topics, watch short and live videos, make use of the storage functions and show off their 'diamond status'.
Why does QQ have a younger demographic?
What's QQ's new cmShow? (Video below)
1. 2016 Weixin Statistical Report
3. 39th CNNIC Internet Development Report
4. Tencent's 2016 Fourth Quarter and Annual Results
5. 2016 Weixin Economic Impact Research Report
6. Weibo Fourth Quarter and Fiscal Year 2016 Financial Results
7. Weibo Data Centre: 2016 Weibo Users Report
Imagine living in a world where your life is defined by a number. No, it's not your age, not your test score, not your size...
It's a social score that defines how reliable you are (financially). This score will decide what you can have in the society.
This might sound like a strange concept but in China it's not hard to find someone who would happily show you their scores. If you're dating, you might want to check someone's score before hitting the "chat now" button. Many businesses now filter their customers using this social credit system.
Sesame Credit (Zhima credit) is so far the most popular and well-known in the social credit field. We have included below a brief overview of what it is and how it works so you can feel a bit less overwhelmed by this whole 'social score' thing.
With a 200% ROI, WeChat featured GAP as a case study recently to illustrate the effectiveness of WeChat Moments advertising.
GAP advertised via WeChat Moments (news feed with your WeChat contacts' stories) just after the 2017 Chinese New Year. GAP gave away vouchers from $20.17 RMB to $2017 RMB to users who clicked on the advert.
Combining WeChat Pay's statistics, GAP's CRM data and Tencent Social Ad's expertise, GAP was able to reach 49,000,000 prospective clients.
Out of those who saw the advert, 60% collected the vouchers and 40% signed up as GAP members. Out of those who collected the vouchers, 26% purchased GAP products in a physical store.
The GAP membership card is put in a virtual WeChat membership card pouch so users won't forget or lose their cards. Users can simply use the e-voucher when paying with WeChat Pay in a physical store.
This is the first time WeChat Pay, WeChat virtual membership cards and WeChat Moments adverts worked together to create an online to offline scenario. The aim of the campaign was to create a seamless process for users to store their vouchers and membership cards and use them in real life.
Source: WeChat Open Class
Read more: Latest Statistics on China's Internet Development
Read more: The Death of Apps?
Video storytelling has become the new buzzword. Chinese short video sharing platforms have gone through such a rapid growth in 2016 that it's hard to keep track of all the rising stars and investment stories anymore ...
But which player has emerged as the king of mobile short video sharing platforms?
Penetration Rate of Short Video Sharing Platforms on Mobile Devices (Dec 2016)
So far it looks like MiaoPai has come out the strongest. Its daily video views jumped from 340 million (2016Q1) to 2 billion (2016Q4). But how did it grow so fast?
MiaoPai and Weibo
MiaoPai's parent company, Yixia technology has formed a strategic partnership with Weibo. Only MiaoPai videos can be played on Weibo.
Through this partnership, MiaoPai has gained significant traction and Weibo has seen a rise in its daily usage rate.
In 2016 Q3, videos embedded within Weibo generated 1.8 billion views per day. In 2016 Q4, MiaoPai videos generated 2 billion views per day.
Variety and Content
MiaoPai covers over 40 different categories with 5000+ original content creators. There are over 3000 celebrities and Weibo influencers, 10,000+ media and PGC creators and 2000+ MCN companies, video production companies and internet celebrity agencies.
Between 2014 and 2016, YiXia Technology received a total of 750 million USD investment.
How popular can a short video star get?
Papi Jiang (22 million fans on Weibo; 23 million fans on MiaoPai) sold one of her advertising slots for 3.1 million USD in April 2016 .
Top 5 MiaoPai videos in 2016
Source: YiGuan 2017 Report on China's Short Video Market (Mobile Devices)
Estimated reading time: 1 min
Plug in your headphone or turn down the volume
Estimated Reading Time: 30 seconds
Human advertising has progressed from 30 seconds to 3 seconds.
1. In days gone by, businesses spent tons of money advertising their contact details. It probably takes 30 seconds to write down a company's name, telephone number and website. Most people, however, are too lazy/busy to do so. ↓↓↓
New Features (updated on 29 March, 2017):
Apps are getting tiresome. You have to install different apps for different things. This takes up a lot of precious space on your phone. If you did delete infrequently used apps, let’s say, Uber, chances are you’re going to find yourself running late for a meeting while trying to download it with your slow data. Surely there’s a better solution?
China Internet Network Information Center (CNNIC) has recently published its latest statistical report on Internet development in China. We have summarised the most important and interesting information and put it into an infographic for everyone to view, share and download. For those who want a breakdown of the usage rate of internet applications, you can refer to the tables below the infographic.
"WeChat is a lifestyle" - the powerful social media app, WeChat, has cleverly summarised Chinese people's life into one app. What is it about WeChat that has captured the Chinese population? I’ve complied WeChat’s founder, Xiao Long Zhang’s thoughts below for those who are interested in finding out more:
(For those who don't know what WeChat is, you can watch the video at the bottom of this page for a quick overview of its basic functions.)
1. The best user experience = intuition
You should shed all assumptions and prior knowledge when designing a new product. The best experience is one that's most human, natural and intuitive.