What is the most popular social media app in China? Answer: Wechat. "WeChat is a lifestyle" - the powerful social media app, WeChat, has cleverly summarised Chinese people's life into one app. What is it about WeChat that has captured the Chinese population? I’ve complied WeChat’s founder, Xiao Long Zhang’s thoughts below for those who are interested in finding out more:
(For those who don't know what WeChat is, you can watch the video at the bottom of this page for a quick overview of its basic functions.)
1. The best user experience = intuition
You should shed all assumptions and prior knowledge when designing a new product. The best experience is one that's most human, natural and intuitive.
Imagine living in a world where your life is defined by a number. No, it's not your age, not your test score, not your size...
It's a social score that defines how reliable you are (financially). This score will decide what you can have in the society.
This might sound like a strange concept but in China it's not hard to find someone who would happily show you their scores. If you're dating, you might want to check someone's score before hitting the "chat now" button. Many businesses now filter their customers using this social credit system.
Sesame Credit (Zhima credit) is so far the most popular and well-known in the social credit field. We have included below a brief overview of what it is and how it works so you can feel a bit less overwhelmed by this whole 'social score' thing.
WeChat and Work
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How big is the Chinese market?
China's economic growth and increasing wealth have made it an attractive market for non-Chinese businesses. China presents enormous opportunities for businesses but how big is the market? Below is a map of China and we have labelled the provinces with countries that have similar nominal GDP in 2016 to highlight the size of the Chinese market.
Chinese e-commerce site, Tmall (owned by Alibaba), has come up with a list of hot brands based on consumer demand and market needs in China. These are the brands that Tmall would like to have on its platform. We've included links to the lists below.
Ranking of makeup brands on Chinese search engine, Baidu, as of Aug 6, 2017.
It's not hard to find examples of brand imitations in China. But imagine finding a flagship online store with brand design that's uncannily similar to yours.
Dr. Betta (www.betta.co.jp) Baby Bottles (by Zoom-T Co., Ltd.) are popular among Chinese mothers who are actively looking for high quality and safe baby products. Even though it doesn’t have a flagship store on Taobao/Tmall (Alibaba’s online e-commerce platform), a Betta flagship store appeared on Taobao/Tmall with uncannily similar brand style, which led consumers to believe that it’s associated with the famous Japanese company. In response, the Japanese company had to release an official statement to disassociate itself from the flagship store on the Chinese e-commerce platform.
This is an example of how important it is for foreign brands to keep a close eye on their presence in China so as to protect their brand reputation and intellectual property. This applies to both brands with or without a marketing plan in China. It is always wise to run a quick check on Baidu, WeChat, Weibo, QQ and e-commerce platforms to make sure there are no misrepresentations or confusions about your brand identity in China.
We've checked several English websites that claim to tell you if your website works in China but none seemed to provide an accurate answer.
Here's a more accurate way to see if your website is blocked in China:
An infographic illustrating China's internet development in 2016 and its influence on Chinese consumers:
Usage rate of Internet Applications by Chinese Netizens in 2015-2016
With a 200% ROI, WeChat featured GAP as a case study recently to illustrate the effectiveness of WeChat Moments advertising.
GAP advertised via WeChat Moments (news feed with your WeChat contacts' stories) just after the 2017 Chinese New Year. GAP gave away vouchers from $20.17 RMB to $2017 RMB to users who clicked on the advert.
Combining WeChat Pay's statistics, GAP's CRM data and Tencent Social Ad's expertise, GAP was able to reach 49,000,000 prospective clients.
Video storytelling has become the new buzzword. Chinese short video sharing platforms have gone through such a rapid growth in 2016 that it's hard to keep track of all the rising stars and investment stories anymore ...
But which player has emerged as the king of mobile short video sharing platforms?
Estimated Reading Time: 30 seconds
Human advertising has progressed from 30 seconds to 3 seconds.
1. In days gone by, businesses spent tons of money advertising their contact details. It probably takes 30 seconds to write down a company's name, telephone number and website. Most people, however, are too lazy/busy to do so. ↓↓↓
New Features (updated on 29 March, 2017):
Apps are getting tiresome. You have to install different apps for different things. This takes up a lot of precious space on your phone. If you did delete infrequently used apps, let’s say, Uber, chances are you’re going to find yourself running late for a meeting while trying to download it with your slow data. Surely there’s a better solution?