WeChat and Work
WeChat Official Accounts
If you are a public figure or running a business/organisation, then you can set up a WeChat official account to interact with your followers.
According to WeChat's official website:
Official accounts fall into subscription accounts and service accounts.
Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.
Intended audience: individuals, media, enterprises, government, or other organizations.
Service accounts: provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.
Intended audience: media, enterprises, government, or other organizations.
Q: What are the differences between subscription accounts and service accounts?
Q: What materials are required to register different types of official accounts?
QQ is WeChat's older brother
QQ is WeChat's older brother. It has been widely used in China since 1999, 12 years before WeChat was founded. Qzone was introduced in 2005 and is QQ's social media arm.
QQ is very popular among the age group of 10-19. It has a lot more decorative and entertainment functions than WeChat. For example, QQ supports animated selfie filters, personalised avatars and photo retouching. A typical user may decorate their Qzone, check the number of visitors, play online games, read online books, follow interesting groups/topics, watch short and live videos, make use of the storage functions and show off their 'diamond status'.
Why does QQ have a younger demographic?
What's QQ's new cmShow? (Video below)
1. 2016 Weixin Statistical Report
3. 39th CNNIC Internet Development Report
4. Tencent's 2017 Interim Report
5. 2016 Weixin Economic Impact Research Report
6. Weibo Second Quarter 2017 Financial Results
7. Weibo Data Centre: 2016 Weibo Users Report
8. Wexin 2017 User Report by Penguin Intelligence