If I were only allowed to have one app, I would pick WeChat for sure. Besides basic instant messaging functions, you can also use WeChat to send money to your friends, chat with strangers nearby or who are shaking their phones at the same time as you, check friends' updates, shop online, play games, pay online and offline, and use services provided by other businesses, for example, order takeaway, book a flight or rent a car by launching mini programs within the app.
Most individual users are using a personal account. Those who are famous or running a business/organisation can choose to set up an official account.
According to WeChat's official website:
Official accounts fall into subscription accounts and service accounts.
Subscription accounts: provide a new information propagation means for media and individuals to build up better communication and management with readers.
Intended audience: individuals, media, enterprises, government, or other organizations.
Service accounts: provide more powerful business service and user management capabilities for enterprises and organizations, to help enterprises quickly implement a brand-new official account service platform.
Intended audience: media, enterprises, government, or other organizations.
Q: What are the differences between subscription accounts and service accounts?
Q: What materials are required to register different types of official accounts?
QQ is WeChat's elder brother. QQ is basically an instant messaging app. Qzone is QQ's social media arm. QQ is very popular among the age group of 10-19. It has a lot more decorative and entertainment functions than WeChat. For example, QQ supports animated selfie filters, personalised avatars and photo retouching. A typical user may decorate their Qzone, check the number of visitors, play online games, read online books, follow interesting groups/topics, watch short and live videos, make use of the storage functions and show off their 'diamond status'.
Why does QQ have a younger demographic?
What's QQ's new cmShow? (Video below)
1. 2016 Weixin Statistical Report
3. 39th CNNIC Internet Development Report
4. Tencent's 2016 Fourth Quarter and Annual Results
5. 2016 Weixin Economic Impact Research Report
6. Weibo Fourth Quarter and Fiscal Year 2016 Financial Results
7. Weibo Data Centre: 2016 Weibo Users Report