Video storytelling has become the new buzzword. Chinese short video sharing platforms have gone through such a rapid growth in 2016 that it's hard to keep track of all the rising stars and investment stories anymore ...
But which player has emerged as the king of mobile short video sharing platforms?
Penetration Rate of Short Video Sharing Platforms on Mobile Devices (Dec 2016)
So far it looks like MiaoPai has come out the strongest. Its daily video views jumped from 340 million (2016Q1) to 2 billion (2016Q4). But how did it grow so fast?
MiaoPai and Weibo
MiaoPai's parent company, Yixia technology has formed a strategic partnership with Weibo. Only MiaoPai videos can be played on Weibo.
Through this partnership, MiaoPai has gained significant traction and Weibo has seen a rise in its daily usage rate.
In 2016 Q3, videos embedded within Weibo generated 1.8 billion views per day. In 2016 Q4, MiaoPai videos generated 2 billion views per day.
Variety and Content
MiaoPai covers over 40 different categories with 5000+ original content creators. There are over 3000 celebrities and Weibo influencers, 10,000+ media and PGC creators and 2000+ MCN companies, video production companies and internet celebrity agencies.
Between 2014 and 2016, YiXia Technology received a total of 750 million USD investment.
How popular can a short video star get?
Papi Jiang (22 million fans on Weibo; 23 million fans on MiaoPai) sold one of her advertising slots for 3.1 million USD in April 2016 .
Top 5 MiaoPai videos in 2016
Source: YiGuan 2017 Report on China's Short Video Market (Mobile Devices)